What is the relationship between personas and Jobs to Be Done?

✅  The correct answer is:

Personas identify the type of person you should sell to, and jobs describes what you can help them do.

Question:

What is the relationship between personas and Jobs to Be Done?

Solution:

  • Personas identify the type of person you should sell to, and jobs describes what you can help them do.
  • Personas and jobs are two different methods of arriving at the same information.
  • Personas identify the people you should sell to, and jobs identifies the people you should hire.
  • Personas are for marketing, and jobs is for sales.