Scaled Partner Management Exam
- After you create a new line item in a Ad Manager order, a creative set must be added. If the video player you’re using is not integrated with Google’s IMA SDK, which creative set type must be used?
- A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.
- After 30 days of becoming an Ad Manager NPM partner, ad requests from unclassified domains will not deliver any ads.
- To use the dynamic allocation feature in Ad Manager, AdSense and/or Ad Manager backfill must be enabled.
- For buyers, your Publisher Profile will be associated with all of the following except …
- Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar.
- Violation of the Google Ad Manager Partner Guidelines could lead to the suspension of the publisher’s account.
- According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-652071 0435163184&slotname=8487431944&ad_type=skippablevideo_text_image_fl ash&description_url=http%3A%2F%2Famazingnewssite.com
- To run a new campaign through Ad Manager, you will first need to create a(n) _____.
- A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.
- Which of following Ad Manager “target window options” will make ads open in new window?
- Which of the following Ad Manager terms describes the process to set up and manage ad campaigns by creating orders, line items, and creatives, and then targeting them?
- One of the most important optimizations a publisher can do is to have at least one ad unit above the fold.
- A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal?
- In order to show ads for your Mobile In-App inventory, what must be implemented into your app?
- From which section of the Reports > Queries tab can you find pre-made queries from Google, relevant to your Mobile inventory?
- The following describes the Ad Manager Marketplace, except _____.
- It’s commonly seen that wider ad sizes outperform their taller counterparts, due to their reader-friendly format.
- Which of the following are ‘Mobile Inventory’ report dimensions? (select all that apply)
- (True or False) A Private Auction is no different from the Open Auction.
- Which ad size performs best when it is placed within an app’s text or other content, usually appearing after the user has scrolled below the fold?
- Which of the following does not comply with the Scaled Partner Management policy?
- What account capabilities are available with your Mobile In-App inventory? Select all that apply.
- A temporary CPM _____.
- A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except _____.
- Which of the following is correct?
- When using dynamic allocation, Ad Manager selects the best line item that can serve to the impression by comparing their CPCs (cost-per-click).
- Ad Manager program guidelines allow up to _ display ads per page on a desktop website.
- (True or False) In a Private Auction, you’re able to set minimum CPMs for different buyers.
- Which of the following is NOT an example of a sensitive category found in Protections?
- One domain cannot be classified to more than one child publisher.
- Which Standard Instream ad position might be compared to a commercial, meaning the ad will show at some point between when the feature video starts playing and before it ends?