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Scaled Partner Management Exam
After you create a new line item in a Ad Manager order, a creative set must be added. If the video player you’re using is not integrated with Google’s IMA SDK, which creative set type must be used?
A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.
After 30 days of becoming an Ad Manager NPM partner, ad requests from unclassified domains will not deliver any ads.
To use the dynamic allocation feature in Ad Manager, AdSense and/or Ad Manager backfill must be enabled.
For buyers, your Publisher Profile will be associated with all of the following except …
Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar.
Violation of the Google Ad Manager Partner Guidelines could lead to the suspension of the publisher’s account.
According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-652071 0435163184&slotname=8487431944&ad_type=skippablevideo_text_image_fl ash&description_url=http%3A%2F%2Famazingnewssite.com
To run a new campaign through Ad Manager, you will first need to create a(n) _____.
A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.
Which of following Ad Manager “target window options” will make ads open in new window?
Which of the following Ad Manager terms describes the process to set up and manage ad campaigns by creating orders, line items, and creatives, and then targeting them?
One of the most important optimizations a publisher can do is to have at least one ad unit above the fold.
A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal?
In order to show ads for your Mobile In-App inventory, what must be implemented into your app?
From which section of the Reports > Queries tab can you find pre-made queries from Google, relevant to your Mobile inventory?
The following describes the Ad Manager Marketplace, except _____.
It’s commonly seen that wider ad sizes outperform their taller counterparts, due to their reader-friendly format.
Which of the following are ‘Mobile Inventory’ report dimensions? (select all that apply)
(True or False) A Private Auction is no different from the Open Auction.
Which ad size performs best when it is placed within an app’s text or other content, usually appearing after the user has scrolled below the fold?
Which of the following does not comply with the Scaled Partner Management policy?
What account capabilities are available with your Mobile In-App inventory? Select all that apply.
A temporary CPM _____.
A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except _____.
Which of the following is correct?
When using dynamic allocation, Ad Manager selects the best line item that can serve to the impression by comparing their CPCs (cost-per-click).
Ad Manager program guidelines allow up to _ display ads per page on a desktop website.
(True or False) In a Private Auction, you’re able to set minimum CPMs for different buyers.
Which of the following is NOT an example of a sensitive category found in Protections?
One domain cannot be classified to more than one child publisher.
Which Standard Instream ad position might be compared to a commercial, meaning the ad will show at some point between when the feature video starts playing and before it ends?
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