Search Ads 360
- What setting should be applied to a Floodlight tag passing offline conversion data?
- What two Floodlight activity group types can be set up? (select two)
- Campaigns can only be copied within the same engine account for which two engines? (select two)
- When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- Which three landing page tests are available in Search Ads 360? (select three)
- Bulksheets can be used to complete which two tasks? (select two)
- Which three engines are supported by the Search Ads 360 API? (select three)
- At which three levels can bid strategies be applied? (select three)
- What happens when an engine is paused?
- Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
- What function do ValueTrack parameters perform?
- What Floodlight tag measures purchases and revenue on a website?
- What is shown in the “Last sync” details tab? (select two)
- Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
- Which three requirements must be met to run a successful ad copy test? (select three)
- Where can a saved web query be found?
- What attribution model assigns all credit to the last click on a paid search ad before a conversion?
- What configuration setting eliminates duplicate conversions between advertisers?
- What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
- Which two column categories appear in formula columns? (select two)
- Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
- What permissions are needed to create an advertiser?
- What feature may be used to report on a specific Floodlight conversion?
- If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
- What does it mean when the “Stop sync” button is greyed out?
- Which two types of campaigns do bid strategy opportunities analyze? (select two)
- Which two conversion sources can be selected in bid strategies? (select two)
- Which two user types can activate the conversion API? (select two)
- What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- What action should be used to pass a conversion attribute (such as shipping cost)?
- What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- Which three features can be used to integrate offline conversion data? (select three)
- What conversion data can be uploaded using bulksheets?
- Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
- Which three frequencies can be scheduled for reports? (select three)
- Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
- If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
- Which two types of uploads can be made through an sFTP endpoint? (select two)
- Which three URLs are involved in a landing page test? (select three)
- Which two segments CANNOT be applied to reporting data? (select two)
- Which level’s settings CANNOT be edited with bulksheets? (select two)
- Which two types of goals can be targeted in Bid Strategies? (select two)
- At which two levels can URL Templates be set up? (select two)
- What metrics estimate conversions that measure user behavior across devices and environments?
- At which three levels can automated rules be set up? (select three)
- Which three changes can a user set up using scheduled edits? (select three)
- What step would be taken to check if an inventory management template has created any entities?
- When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
- What are two key differentiators in functionality between labels and business data?
- What could prevent Inventory Management from making changes to a campaign?
- Data Exclusion events exclude data for a minimum of how many hours?
- When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
- Which two filters are available in the change history report? (select two)
- When a reporting view is saved, who has access to the view?
- Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
- What occurs when auto-tagging is enabled?
- What is the default attribution model for Floodlight?
- If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
- During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
- What level should be used to evaluate performance of a bid strategy?
- Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
- In what order should new entities be created (assuming no campaigns already exist)?
- What feature may be used to edit custom Floodlight variable data?
- What type of bid strategy is supported by the forecasting tool?
- Which three modifiers can be automated by a bid strategy? (select three)
- Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
- Which two conversion sources can be reported in custom columns? (select two)
- What is the Search Ads 360 account hierarchy?