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Search Ads 360
What setting should be applied to a Floodlight tag passing offline conversion data?
What two Floodlight activity group types can be set up? (select two)
Campaigns can only be copied within the same engine account for which two engines? (select two)
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
Which three landing page tests are available in Search Ads 360? (select three)
Bulksheets can be used to complete which two tasks? (select two)
Which three engines are supported by the Search Ads 360 API? (select three)
At which three levels can bid strategies be applied? (select three)
What happens when an engine is paused?
Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
What function do ValueTrack parameters perform?
What Floodlight tag measures purchases and revenue on a website?
What is shown in the “Last sync” details tab? (select two)
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
Which three requirements must be met to run a successful ad copy test? (select three)
Where can a saved web query be found?
What attribution model assigns all credit to the last click on a paid search ad before a conversion?
What configuration setting eliminates duplicate conversions between advertisers?
What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
Which two column categories appear in formula columns? (select two)
Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
What permissions are needed to create an advertiser?
What feature may be used to report on a specific Floodlight conversion?
If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
What does it mean when the “Stop sync” button is greyed out?
Which two types of campaigns do bid strategy opportunities analyze? (select two)
Which two conversion sources can be selected in bid strategies? (select two)
Which two user types can activate the conversion API? (select two)
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
What action should be used to pass a conversion attribute (such as shipping cost)?
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
Which three features can be used to integrate offline conversion data? (select three)
What conversion data can be uploaded using bulksheets?
Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
Which three frequencies can be scheduled for reports? (select three)
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
Which two types of uploads can be made through an sFTP endpoint? (select two)
Which three URLs are involved in a landing page test? (select three)
Which two segments CANNOT be applied to reporting data? (select two)
Which level’s settings CANNOT be edited with bulksheets? (select two)
Which two types of goals can be targeted in Bid Strategies? (select two)
At which two levels can URL Templates be set up? (select two)
What metrics estimate conversions that measure user behavior across devices and environments?
At which three levels can automated rules be set up? (select three)
Which three changes can a user set up using scheduled edits? (select three)
What step would be taken to check if an inventory management template has created any entities?
When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
What are two key differentiators in functionality between labels and business data?
What could prevent Inventory Management from making changes to a campaign?
Data Exclusion events exclude data for a minimum of how many hours?
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
Which two filters are available in the change history report? (select two)
When a reporting view is saved, who has access to the view?
Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
What occurs when auto-tagging is enabled?
What is the default attribution model for Floodlight?
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
What level should be used to evaluate performance of a bid strategy?
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
In what order should new entities be created (assuming no campaigns already exist)?
What feature may be used to edit custom Floodlight variable data?
What type of bid strategy is supported by the forecasting tool?
Which three modifiers can be automated by a bid strategy? (select three)
Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Which two conversion sources can be reported in custom columns? (select two)
What is the Search Ads 360 account hierarchy?