When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

by

✅  The correct answer is:

3-4 weeks

Question:

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Solution:

  • 2 weeks
  • 3-4 weeks
  • 1 week
  • 3 months