If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

✅  The correct answer is:

$0.02

Question:

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

Solution:

  • $2
  • $0.2
  • $0.02
  • $0.002