If you don’t have your _____ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

✅  The correct answer is:

business goals and buyer personas

Question:

If you don’t have your _____ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

Solution:

  • competitors
  • revenue targets
  • business goals and buyer personas
  • budget