✅ The correct answer is:
Test out live video on different channels, and see how your audience responds.
Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
- Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
- Immediately start doing live video on every channel to take back your audience.
- Test out live video on different channels, and see how your audience responds.