What should you do if your competitor has a big public blunder?

✅  The correct answer is:

Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.

Question:

What should you do if your competitor has a big public blunder?

Solution:

  • Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
  • Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
  • Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
  • Stay completely silent and make sure your company never experiences the same thing.