When it comes to social listening, how do you know which social networks to start with?

✅  The correct answer is:

Start with the social networks your buyer personas use to learn about and interact with brands.

Question:

When it comes to social listening, how do you know which social networks to start with?

Solution:

  • Start with the social networks your buyer personas use to learn about and interact with brands.
  • Facebook has over two billion monthly active users, so start there.
  • Create an account on all of them, and see which ones your audience gravitates towards.
  • If you haven’t started your social presence by now, unfortunately it’s too late.