Why are UTM parameters so valuable to your social listening and monitoring program?

✅  The correct answer is:

They allow me to track where traffic is coming from on social media.

Question:

Why are UTM parameters so valuable to your social listening and monitoring program?

Solution:

  • They help my pages load faster via social networks.
  • They track who initially shared my company’s content out on social media.
  • They allow me to track where traffic is coming from on social media.
  • They’re really just anice-to-havefor big marketing campaigns.