✅ The correct answer is:
It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
Question:
Why should you be careful about monitoring competitors?
Solution:
- Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
- It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
- Competitors aren’t the only reason people don’t buy your product or service.
- Competitive intelligence is best used for highly competitive markets only.