Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

by

✅  The correct answer is:

  • have added items to their cart, but did not complete their purchase

Question:

Scenario: You work for a company called Pet Spot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

Solution:

  • have expressed an interest in dogs
  • meet the demographic profile of your buyer persona
  • have liked your posts on social media
  • have added items to their cart, but did not complete their purchase