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Video for Brand Basics
Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?
What does the Google Preferred Preference Score look at to measure popularity and passion?
What is Google Preferred?
Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
How can you reserve Google Preferred and Mastheads ads?
Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?
Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. Which YouTube offering was designed with TV media buyers in mind?
What video ad solution can you use to drive visits to your mobile app and increase conversions?
Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?
Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?
Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?
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