Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?

✅  The correct answer is:

Brand Lift

Question:

Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?

Solution:

  • Brand Lift
  • Google Surveys
  • YouTube Analytics
  • Google Analytics