You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?

✅  The correct answer is:

Brand awareness

Question:

You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?

Solution:

  • Brand awareness
  • Brand interest
  • Brand favorability
  • Sales lift