Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

✅  The correct answer is:

Brand favorability

Question:

Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

Solution:

  • Brand awareness
  • Brand interest
  • Brand favorability
  • Brand consideration