Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?

✅  The correct answer is:

Brand interest

Question:

Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?

Solution:

  • Brand awareness
  • Brand consideration
  • Ad recall
  • Brand interest