Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

✅  The correct answer is:

Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

Question:

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Solution:

  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-oldsthan YouTube.