In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

✅  The correct answer is:

If the advertiser is happy with their current video performance and is planning to increase investment

Question:

In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

Solution:

  • If the advertiser is happy with their current video performance and is planning to increase investment
  • All answers are correct
  • If the advertiser won’t test YouTube unless it incrementality can be measured
  • If the advertiser is planning to significantly reduce or turn off spend on YouTube