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All the help for your certification.
The ALT attrubute is:
According to Google Search Console Crawl Errors, Feature Phones are:
Declaring a language has no effect on SEO as search engines can detect a website’s language.
The meta description can help to:
Anchor text is the name given to the snippet of content used to promote pages in the search results.
Keyword stuffing is:
Google Analytics tracking code should be inserted:
Which of the following is against Google’s Guidelines?
When the URL of a page is changed, it’s usually best practice to:
Which of the following is known as ‘Keyword Cannibalisation’
How do you check Google’s cache of a page?
Which of the following is an important part of improving local search results?
In PPC the advertiser pays for:
The disavow tool can be used to prevent low quality backlinks from harming your website.
1% CTR means that for every 100 impressions there are 10 clicks
Google Analytics: Which of the following is not a metric?
Which of the following can be used to handle duplicate content?
Which of the following characters should be used to separate words in URLs?
Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.
Which of the following is used to highlight a preferred page, when other versions of the page may also exist?
It is better to use underscores in URLs rather than hyphens.
Backlinks from Social media channels offer a good source of link juice.
Which of the following error codes is used when the requested resource has been permanently removed?
“Nofollow” links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.
How might Google make webmasters aware of a manual penalty applied to their website?
The hreflang tag is used to:
Which of these is NOT a Google recognized search operator?
Google Analytics is capable of tracking user activity on any digitally connected device.
The meta keywords tag is used by Google as a ranking signal.
The alt attribute is:
Which of the following has not been highlighted as a risky link building method?
Which of the below best describes Facebook engagement?
In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.
What is NOT a benefit of local SEO?
When adding the Google Analytics tracking code to your website, it should appear:
The sample size in Google Analytics can be adjusted by:
In the linear attribution model in Google Analytics:
Flash content is known for being easily indexed by search engines.
Which of the following is not a link attribute used to help Google understand the nature of links?
“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index
The H2 tag:
If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.
Which of these is NOT considered as duplicate content:
Which of the following redirects should be used when perminantly redirecting the location of one URL to another?
In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.
Formative usability testing is:
Which of the below statements is true?
Which of the following issues can cause duplicate content if not properly handled?
In email marketing, the abbreviation UCE stands for:
Which of the following redirects has the ‘See Other’ response?
Evergreen content has a short shelf life, like a news article.
What is not true about a favicon?
Evergreen content has a short shelf life (such as news articles).
Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.
The following URLs are treated as two separate pages so are considered as duplicate content example.com/page1 and example.com/page1/
Which of the following is not an accepted markup format by Google?
Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.
Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?
Which of the following tools can be used to identify mobile optimization issues?
Ad rank components are:
When speaking of title tag character limit or length, spaces are not counted.
CTR is calculated by the below formula:
Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.
A content publisher is most likely to track actions that as their desired outcome.
Multiple H3 tags can be used on all pages.
Who needs local SEO?
How can blog owners prevent link spam in their comments sections?
utm_medium and utm_term are URL parameters that are both required for campaign tracking.
How can a user track activity from their own internal search on their websites?
Which one of the below statements is false?
Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.
What is an example of a “soft” 404 error?
The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.
In Digital Marketing, what does UX stand for?
Affiliate marketing is:
The Google Pigeon update mainly affects:
Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?
To be considered mobile-friendly, a website should have:
When carrying out keyword research for your pages, which of the following should you do?
Which of the following tools is not used for backlink analysis?
The error message “Forbidden” is an example of which HTTP status code?
How can a company create a forum for dialogue on LinkedIn?
Which of the following does Google consider as ‘Cloaking’?
Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?
What does the abbreviation SERP stand for?
An XML Sitemap can be tested & submitted to Google using Google Search Console.
According to SEO best practice, what is the maximum number of H1 tags a page should have?
An XML Sitemap is:
A deep link is:
Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?
hreflang tags can be implemented in the XML sitemap.
Why should the Alt attribute be included when adding images?
Which of the following is against Google’s Webmaster Guidelines?
Which of the following is required based on Google’s recommendations for a mobile-friendly website?
According to Google, each XML sitemap should contain no more than:
Which of the following is the most important for on-page SEO?
What type of tool would be best for tracking how users are engaging with your web pages?
Which of the following animals represents a Google penalty that is triggered by low quality link building?
What is the main purpose of the meta description?
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