In the linear attribution model in Google Analytics:

✅  The correct answer is:

  • Each touchpoint in the conversion path would share equal credit for a sale

Question:

In the linear attribution model in Google Analytics:

Solution:

  • The first touchpoint in the conversion path would receive 100% credit for the sale
  • The last touchpoint in the conversion path would receive 100% credit for the sale
  • Each touchpoint in the conversion path would share equal credit for a sale
  • The middle touchpoint in the conversion path would receive 100% credit for the sale