✅ The correct answer is:
- Each touchpoint in the conversion path would share equal credit for a sale
Question:
In the linear attribution model in Google Analytics:
Solution:
- The first touchpoint in the conversion path would receive 100% credit for the sale
- The last touchpoint in the conversion path would receive 100% credit for the sale
- Each touchpoint in the conversion path would share equal credit for a sale
- The middle touchpoint in the conversion path would receive 100% credit for the sale