Skip to content
All the help for your certification.
Google Ads Certifications
Google Ads Display Certification
Google Ads Video Certification
Google Ads Search Certification
Google Shopping Certification
Google Ads – Measurement Certification
Google Ads Apps Assessment Answers
Google Ads Fundamentals Certification
Advanced Google Analytics
Google Analytics 360
Google Analytics Individual Qualification
Analytics for Power Users
Introduction to Data Studio
Google Tag Manager Fundamentals
Hootsuite Social Marketing
Competitor Analysis With SEMrush Exam
SEMrush Advertising Toolkit
SEMrush Affiliate Program Terms
SEMrush Content Marketing Toolkit
SEMrush for Digital Agencies Certification
SEMrush Keyword Research
SEMrush On Page and Technical SEO
SEMrush PPC Fundamentals
SEMrush SEO Toolkit
SEMrush Social Media Toolkit
Backlink Management Exam
Advanced Competitive Research
Competitor Analysis With SEMrush Exam
Management-Reporting And Collaboration Test
Mobile-International- And Local SEO Test
Content Marketing Fundamentals
HubSpot CMS for Developers Certification
HubSpot Frictionless Sales Certification
HubSpot CMS For Marketers
HubSpot Marketing Software Certification
HubSpot Digital Marketing Certification
HubSpot SEO Certification Certification
HubSpot Reporting Certification
HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
HubSpot Sales Software Certification
HubSpot Service Hub Software Certification
Inbound Marketing Certification
Inbound Sales Certification
Email Marketing Certification
Social Media Certification
Content Marketing Certification
Sales Enablement Certification
Inbound Sales Certification
Growth-Driven Design Certification
Digital Garage Final Exam
Digital Garage Quiz
Digital Sales Certification
Measurement – Smart Assessment
Performance – Smart Assessment
Platforms – Smart Assessment
Video – Smart Assessment
Bing Accreditation Exam
Twitter Video Ad Badge Assessment
Deploying Jamboards Assessment
Selling Jamboards Assessment
Measure Campaigns With Amazon Attribution
Amazon Retail for Advertisers
Amazon Sponsored Ads Foundations
Android Enterprise Associate
Android Enterprise Professional
Google Marketing Platform
Campaign Manager Certification
Display & Video 360
Search Ads 360
Google My Business Basics
Waze Ads Advanced Assessment
Waze Ads Fundamentals Assessment
YouTube Asset Monetization
YouTube Channel Growth
YouTube Content Ownership
YouTube Creative Essentials
YouTube Music Assessment
DoubleClick Billing Basics Assessment
DoubleClick Campaign Manager Assessment
DoubleClick Search Campaign Management Assessment
Doubleclick Studio Assessment
Mobile in DoubleClick Bid Manager Basics Assessment
Optimize performance in DoubleClick Search Assessment
Bid Manager Optimization Assessment
Scaled Partner Management Exam
Google Educator Level 1
Google Educator Level 2
LinkedIn Skill Quiz
Adobe Photoshop Skill Qn Answers
Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…
On which sites can Dynamic ads appear?
What does behavioral targeting in the Yandex Advertising Network take into account?
Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
What steps are necessary to start tracking sales values in Yandex.Metrica?
Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …
What can be used to create retargeting lists?
Keyword: discount coupon. Negative keyword (including quotation marks): “coupons for discount.” Which search query will NOT trigger this ad?
Ad text in English: “Buy red sofas online.” Geotargeting: Russia. Which changes need to be made in order to pass moderation?
What can advertisers use the Yandex Advertising Network for?
Which factors do bid forecasts depend on?
What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?
Choose the best example of an ideal user for retargeting.
What happens if there is overlap between different retargeting criteria?
In what order do ads appear in blocks on the search results page?
Which retargeting types are available for Text & Image ads? Select the most complete answer.
Which strategy allows advertisers to set a daily budget limit?
Does the CTR of ads in ad networks affect CPC on Yandex Search?
Can a Dynamic ad campaign and a regular ad campaign work at the same time?
An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?
Can you use your company’s logo within a Text & Image ad?
An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?
John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
Which targeting types are available for Search banner campaigns?
While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?
At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?
In which order do ads appear in the Premium Placement block?
Which file formats can be imported into Direct Commander?
How can you exclude impressions for specific keywords in a campaign with Dynamic ads?
Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?
Which of these advertisers can benefit most from using Smart banners?
How can Yandex.Audience be used in campaigns for ad networks?
Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…
Look at the screenshot below. What does it mean if an error sign appears next to your campaign?
An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
On which sites can Smart banners appear?
Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?
Where do ads in Yandex.Direct appear by default?
How can you create an ad group with Search banners?
Can geotargeting settings affect the CPC for an ad?
An ad group has only mobile ads in it. Which ads will appear on desktop devices?
An online store wants to offer a discount to previous customers. How can they target this audience?
Which file formats can be exported from Direct Commander?
Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?
Keyword: Sell a house. Which of these search queries will trigger this ad? Select two correct answers.
Which actions can you carry out in Direct Commander?
A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?
An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?
Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?
How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.
Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?
Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?
Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?
Does the CTR for Relevant Keywords affect the CTR of the original keywords?
Keyword: !sell a smartphone. The exclamation mark operator is applied. Which search queries will trigger this ad? Select two correct answers.
Which ad extensions can you add to Dynamic ads? Select the most complete answer.
Keyword: concert tickets. Which search query will NOT trigger this ad? Select two correct answers.
How are ads sorted on the “All ads” page?
A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?
Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?
When does an ad appear with callouts?
Choose the correct ending for the statement: Yandex only considers an impression valid if…
How does a goal differ from a segment?
How do impressions for Search banners take place?
Smart banners can be generated:
Which Yandex.Metrica report can help you assess keywords’ performance in your ad campaigns?
You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?
Look at the Click map in the screenshot. Which link got the most clicks in the period selected?
Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?
Select the correct statement about Image ads.
Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?
What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?
Which tasks do Dynamic ads simplify for advertisers?
An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?
Where can you add text using templates?
Keyword: “Moscow Oslo tickets” (including quotation marks). Which search query will trigger this ad?
Keyword: Buy a fast car. Which search queries will trigger the ad? Select two correct answers.
What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.
Which types of data can advertisers use to create a Yandex.Audience segment? Select the fullest answer.
What does the ‘Coverage’ field in the Yandex.Audience platform refer to?
An advertiser wants to increase the CTR of her ad without raising her bids. What would you recommend that she do?
Keyword: buy a stroller. Which search query will NOT trigger this ad?
Look at the Click map in the screenshot. Which link got the fewest clicks in the period selected?
What can ad templates help advertisers do?
How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
What is an extended ad title? Select the fullest answer.
Which types of retargeting are available in Yandex.Direct?
How can you prevent Session Replay from recording user actions in specific fields where users enter data?
Where can Search banners appear?
Which ad extensions can appear on Yandex Search? Select the fullest answer.
For which of these business types are there limitations for retargeting or targeting by interests?
An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
At what level in Yandex.Direct can you set geotargeting?
Does Session Replay record passwords entered by site visitors?
An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
On which sites can Text & Image ads appear?
What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.
How are retargeting lists used in Yandex.Direct?
At what level in Yandex.Direct can you set time targeting?
An advertiser’s goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?
If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.
Keyword: buy an apartment +in Moscow. The plus operator is applied. Which search queries will trigger this ad? Select three correct answers.
Which of these recommendations will raise the ad’s CTR?
Look at the screenshot below. What does it mean if a star appears next to a campaign?
An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?
Ad text: “Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.” Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?
Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?
What can be used as a data source for Dynamic ads? Choose the most complete answer.
Ad text: “The lowest prices for Moscow-Paris flights. Only buy from us!” Which changes need to be made in order to pass moderation?
Which of the following can be used for retargeting?