An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?

✅  The correct answer is:

Create a Look-alike segment of similar current clients.

Question:

An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?

Solution:

  • Set up hyperlocal targeting for gyms in Moscow.
  • Create a Look-alike segment of similar current clients.
  • Buy a DMP segment of users interested in sport and fitness.
  • Launch retargeting for users who visited the website over the past 30 days.