An online store wants to offer a discount to previous customers. How can they target this audience?

✅  The correct answer is:

Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.

Question:

An online store wants to offer a discount to previous customers. How can they target this audience?

Solution:

  • Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
  • Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
  • Set retargeting for users who added items to their cart.