What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

✅  The correct answer is:

The highest combined CTR and CPC will trigger impressions.

Question:

What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

Solution:

  • The highest combined CTR and CPC will trigger impressions.
  • The criteria with the highest CPC and traffic volume will trigger impressions.
  • The criteria with the highest CTR will trigger impressions.