What happens if there is overlap between different retargeting criteria?

✅  The correct answer is:

The criteria with the highest combined CPC and CTR will be applied.

Question:

What happens if there is overlap between different retargeting criteria?

Solution:

  • The criteria with the highest traffic volume will be applied.
  • Only the criteria with the highest CPC will be applied.
  • The criteria with the highest combined CPC and CTR will be applied.