Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?

✅  The correct answer is:

Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.

Question:

Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?

Solution:

  • Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
  • Yes, Yandex advertising requirements allow this.
  • Competitors’ brands can be used in keywords, but not in ad texts.