In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

✅  The correct answer is:

Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings.

Question:

In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

Solution:

  • Enable the “External internet statistics” feature in the Yandex.Direct campaign settings.
  • Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings.
  • Enable the “Tagging links for Metrica” feature in the Yandex.Direct campaign settings.