Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

✅  The correct answer is:

You must add UTM or OpenStat tags to the ad URL.

Question:

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

Solution:

  • You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.
  • You must change the counter code and reinstall the counter on the site.
  • You must add UTM or OpenStat tags to the ad URL.