What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

✅  The correct answer is:

Goal conversion.

Question:

What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

Solution:

  • Goal conversion.
  • Ad campaign number.
  • Ad number.