Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Partner Revenue reports?

✅  The correct answer is:

The Ads Revenue reports reflect ownership splits and third-party revenue.

Question:

Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Partner Revenue reports?

Solution:

  • This never happens; the two will always be exactly the same.
  • The Ads Revenue report reflects gross revenue.
  • The Ad Rates report includes end-of-month adjustments.
  • The Ads Revenue reports reflect ownership splits and third-party revenue.