If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

✅  The correct answer is:

Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

Question:

If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

Solution:

  • Fewer types of ads were shown on the channel’s videos.
  • There were seasonal fluctuations in advertiser spending.
  • More mobile viewership occured.
  • Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.