Why is it important to look at the overall revenue and CPMs per country?

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✅  The correct answer is:

To identify how each country contibutes to overall revenue based on viewership and CPMs.

Question:

Why is it important to look at the overall revenue and CPMs per country?

Solution:

  • To identify the potential advertising agencies in each country to target.
  • To identify how each country contibutes to overall revenue based on viewership and CPMs.
  • To identify the demographics in each country.
  • To verify the macro level market trends that influence viewership, CPM, and ad rates.