✅ The correct answer is:
To identify how each country contibutes to overall revenue based on viewership and CPMs.
Question:
Why is it important to look at the overall revenue and CPMs per country?
Solution:
- To identify the potential advertising agencies in each country to target.
- To identify how each country contibutes to overall revenue based on viewership and CPMs.
- To identify the demographics in each country.
- To verify the macro level market trends that influence viewership, CPM, and ad rates.