How have Bumper ads performed in Google-run studies?

✅  The correct answer is:

They are effective on their own at driving ad recall and brand lift

Question:

How have Bumper ads performed in Google-run studies?

Solution:

  • They are effective in increasing ad recall only when consumers see multiple bumpers
  • They are effective on their own at driving ad recall and brand lift
  • They are less effective than longer form ads on YouTube
  • They reach the same people as TrueView campaigns