Which demonstrates the “Connect” principle in the ABCDs? (Question Type 1)

✅  The correct answer is:

Make the audience laugh

Question:

Which demonstrates the “Connect” principle in the ABCDs? (Question Type 1)

Solution:

  • Include a call to action (CTA)
  • Include brand or product name in voiceover
  • Frontload the story arc
  • Make the audience laugh