Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

by

✅  The correct answer is:

Break the fourth wall–include a familiar face speaking directly to the camera

Question:

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

Solution:

  • Brand toward the end of the ad
  • Moderate pacing–not too fast and not too slow
  • Include supers and voiceovers to reinforce your brand
  • Break the fourth wall–include a familiar face speaking directly to the camera