What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?

✅  The correct answer is:

Revise the content strategy to focus on engaging the targeted audience.

Question:

What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?

Solution:

  • Plan a tour for the targeted audience anyway.
  • Revise the content strategy to focus on engaging the targeted audience.
  • Revisit the metrics in a week.
  • Unlist videos that the new audience engages with the most.