✅ The correct answer is:
It provides customers with value every time they come into contact with a brand, helping build trust
Question:
Why is optimising customer touchpoints online beneficial for businesses?
Solution:
- It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- It gives businesses the opportunity to save money on online advertising
- It provides customers with value every time they come into contact with a brand, helping build trust
- It gives businesses an opportunity to collect more data from potential customers