HubSpot Marketing Software Certification
- True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
- Which of the following metrics are marketing teams NOT likely to report on?
- True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
- A call-to-action button is also known as a:
- Why should you limit the number of form fields you use on your form?
- _____ workflows will operate once a contact meets the enrollment triggers of that workflow.
- What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
- True or false? You can set a workflow goal on the main workflows dashboard.
- Why should your call-to-action contain action-oriented language?
- All of the following are components of a topic cluster EXCEPT:
- What is the primary purpose of a topic cluster content strategy?
- How does a landing page typically gather information about site visitors?
- When should you ungate content?
- How can a pop-up form supplement a visitor’s experience?
- When determining buyer personas, which type of information is most important to capture?
- True or false? You can collaborate with your team when drafting a blog post in edit mode.
- What is the definition of contact management?
- The definition of _____ is the software that exists with the goal of automating your marketing actions.
- True or false? Big companies require complex page templates.
- True or false? Lead flows are outbound.
- What is a call-to-action button?
- Which sentence best describes the relationship between templates and pages?
- True or false? Marketing automation is ONLY used to automate your marketing actions.
- True or False? You cannot add a featured image to a blog post.
- True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
- True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
- You should base the design of your CTA on the following:
- What type of file can you import in draft mode instead of starting a blog post from scratch?
- What are/is the area(s) you need to consider when building a call-to-action?
- There are three types of workflows you can create in HubSpot. What are they?
- Where should you consider inserting calls-to-action throughout your blog post?
- True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
- True or false? You can import contacts into HubSpot that are opted-out of communication.
- What is a landing page?
- What is a form submission notification?
- Fill in the blank: For distraction-free editing, click _____.
- True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
- What are the elements of a traditional conversion path?
- You can create a call-to-action to align with which stage of the buyer’s journey?
- Pop-up forms are best suited to which stage of the buyer’s journey?
- What are the key components of a landing page?
- What are the three ways you can add recipients to your marketing emails?
- Which of the following should you do before setting new KPI goals?
- Which type of pillar page is in the form of an ungated guide or ebook?
- True or false? Pillar pages make landing pages obsolete.
- Which of the following tasks can be performed in settings?
- What’s the difference between a form and a pop-up form?
- Fill in the blank: To preview your post, click _____.
- What is the advantage of using a form?
- Your form submission rate tracks:
- All of the following are ways you can report on a campaign EXCEPT:
- Whice of these is not one of the ways search has changed in the last 5 years?
- Which of the following is NOT a feature available to you in draft mode?
- True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
- True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
- True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
- What is key to the success of your reporting?
- Most organizations target how many buyer personas?
- When drafting an email, why would you enable a web version of your email?
- In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
- True or false? You can use your HubSpot CTAs in externally hosted content.
- What are the three types of segments you can create in HubSpot?
- Which parts of your organization can benefit from buyer personas?
- “True Or False? Google’s Goal Is To Provide Users With The Most Relevant, Credible Content That Exists On The Web Based On Their Search Query.”
- True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
- Where is information collected by your form submissions stored in HubSpot?
- All of the following are examples of how you can export campaign data EXCEPT:
- Which sentence best describes collaboration in the CMS?
- What is the final step you should take before publishing a page?
- True or false? A list and a report in HubSpot accomplish the same actions and goals.
- What is the reporting library?
- All of the following are examples of SMART goals EXCEPT:
- True or false? Logos are always global content and can’t be swapped out on individual pages.
- Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least _____.
- What is a Twitter stream?
- Keeping your database healthy and up to date should always be a priority so that you can create powerful and _____.
- The analyze tab for your marketing emails is most commonly used to _____.
- What is a lead flow?
- All of the following are tools you can connect to a HubSpot campaign EXCEPT:
- _____ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
- What are three examples of segments that every business should ideally have?
- What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
- You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
- True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
- A(n) _____ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
- Marketing Hub users will frequently use which of the following menus in HubSpot?
- What were the original stages of the inbound marketing methodology?
- How does HubSpot calculate the source of a visitor to your site?
- Which of the following options reflects the correct sequence for establishing goals with your team?
- Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
- Where can you view data about an individual blog post’s performance in hubspot?
- True or False? In a topic cluster, subtopics are usually covered in blog posts.
- Which of the following are campaign metrics that can be tracked in HubSpot?
- True or false? All assets should be built before creating a campaign.
- Which is NOT an example of demographic information that can help bring value to your buyer persona research?
- True or false? Buyer personas are non-fictional case study examples of your most successful customer.
- True or false? You have up to one week to edit the name of a campaign.
- What is a pop-up form?
- Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the _____ on your dashboard.
- Fill in the blank: When linking your topic cluster together, it’s critical that you _____.
- Choose all that apply: blogging helps your inbound marketing by _____.
- Why is it considered a best practice to include an image or video on a landing page?
- True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
- True or false? You can test your marketing emails in different email clients from within the email editor.
- What is a session?
- Which statement about selecting marketplace templates is most accurate?
- What is the definition of segmentation?
- All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
- True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.
- When should you report on your marketing campaign performance?
- True or false? Pop-up forms are outbound.
- True or false? A session expires after 30 minutes of inactivity.