HubSpot CMS For Marketers
- True or False? Every page must be created using its own unique template.
- True or False? You should use a different theme for every page on your website.
- Which of these is not a content status in HubSpot?
- What is the first-touch attribution model?
- What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
- In the HubSpot CMS, where do you go to change a page’s meta description?
- True or False? In the HubSpot CMS, website pages and landing pages are the same thing.
- True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
- Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.
- Choose all that apply. Which of these pieces of content should be archived and unpublished?
- What happens when you clone a landing page in HubSpot?
- True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.
- When deciding on naming conventions for your CMS assets, what do you need to make sure of
- The purpose of the Contents tab in the page editor is to:
- How is a visitor’s country determined for smart content?
- True or False? You can add a featured image to your blog post which will appear in social media posts.
- How can you take advantage of the mere-exposure effect on your website?
- How do you build relevance and authority for your website?
- Fill in the blank: Theme modules are _______.
- What is the purpose of a sitemap?
- True or false? You can upload files in bulk into the HubSpot file manager.
- Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?
- How do CMS developers use themes?
- True or False? Your theme is your source of truth for your website’s design.
- Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?
- Which of these is not a recommended best practice for writing blog post titles?
- On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 2)
- Where can you find your website and traffic analytics reports in HubSpot?
- What ad tracking method should you use to identify which marketing campaign referred traffic to your website?
- Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
- True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
- True or False? Adding someone’s name to a page is effective personalization.
- Where in the HubSpot CMS can you edit your website’s header and footer?
- True or False? Every page published in the CMS is created using a template.
- What is the first question you should ask before you start gathering and analyzing data about your website?
- In the page editor in the HubSpot CMS, pages are organized by:
- True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.
- What are the five key characteristics of a good website user experience?
- Which of these segments is a good place to start with your personalization efforts?
- Your business wants to advertise to a local audience. Which targeting strategy should you use?
- Where can you view all of your downloaded templates and modules?
- Which of these characteristics is not available to use in smart content?
- True or False? You can have unlimited smart rules per module.
- True or false? The HubSpot CMS includes a standard SSL certificate for your website.
- True or False? You need to know CSS to make any style changes to your pages.
- Choose all that apply. Which of the following should you add to your blog post to generate leads?
- True or False? You can only use one type of smart rule per module.
- True or False? Using your traffic analytics report, you can see the source of traffic to your website.
- Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
- True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
- Which of these data points is not tracked on the Performance tab of a blog post?
- What tool can you use to segment your contacts database?
- What is the most important thing you can do to ensure your content ranks highly in search engines?
- On the website shown in this image, what could this business do to improve the user experience of their website?
- Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?
- Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include:
- Where in HubSpot can you go to improve the on-page SEO of a blog post?
- True or False? A website’s design is solely about looks.
- What is a topic cluster?
- Choose all that apply. What are the different types of templates in the HubSpot CMS?
- Fill in the blank. Backlinks are links ________.
- Choose all that apply. Which methods can you use to research your user’s goals on your website?
- What is the SEO purpose of adding links throughout your content?
- Choose all that apply. Which of these tools are included for free with CMS Hub?
- The purpose of a robots.txt file is to: