Amazon Sponsored Ads Foundations
- Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
- Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?
- Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
- Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?
- Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
- Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.
- Which sponsored ad type(s) provides new-to-brand metrics?
- Which of the following choices would likely require the highest bid amount?
- Which of the following is NOT included in the retail readiness checklist?
- Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?
- Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)
- Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- Which keywords may offer a larger amount of impressions with higher search volume?
- Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
- Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
- Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
- Which of the following options can be used to manage a sponsored ad campaign?
- Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
- A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
- What is the minimum star rating a product should have to be considered retail ready?
- If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
- Which of the following best indicates a high-performing, efficient campaign?
- Which sponsored ad can use automatic targeting?
- Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?
- How is advertising cost of sales (ACOS) calculated?
- Sponsored ads are generally used for which objective?
- Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?
- Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
- Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
- Which best describes Sponsored Brands?
- Which two variables are used by the auction to determine which ad will display?
- Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)
- True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.
- True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
- True or false? Optimizing the enhanced content section can improve organic SEO.
- Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?
- Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
- Why might an advertiser bid on brand keywords?
- Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
- True or false? Cancelled orders are not included in sales attribution metrics.
- Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
- Which of the following is true regarding product variations? (Select 2)
- Which of the following will notify advertisers when their campaign has run out of budget during the day?
- Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?
- What does it mean for a product to be considered retail ready?
- ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
- Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?
- Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
- GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
- BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Which of the following search terms would be considered a phrase match for the keyword “cat litter?”
- Examine this product detail page. Which of the following elements is not retail ready?
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- Which of the following is an example of a brand halo conversion?
- SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?
- Which of the following is an optimal main image?
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
- After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?
- Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?
- Which of the following is included on a product detail page? (Select 2).
- Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)
- If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
- True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
- Which of the following ACOS indicates the more efficient advertising campaign?
- If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
- Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?
- Which of the following search terms would be considered an exact match for the keyword “artist easel?”
- Which best defines a parent ASIN?
- With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?
- LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
- GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
- True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
- True or false? Sponsored ads are bought by impression (CPM).
- Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?
- True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.
- How can Accent Athletics edit more than one live Sponsored Products campaign at the same time?
- BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?
- Which of the following search terms would be considered a broad match for the keyword “artist easel?”
- In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?
- ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
- Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?
- In which of the following situations should an advertiser consider using automated bidding?