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Google Ads Fundamentals Certification
A standard Google Ads text ad is made up of:
What does a high Quality Score indicate?
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
Which of these metrics is especially important to clients who are running a branding campaign?
Which campaign type would an advertiser use to target users searching on Google.com?
Why should you link your client’s Google Ads account to Search Console?
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
Which is a benefit of advertising online?
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
In order to appeal to customers on mobile devices, it’s important to:
Why might you use the “Search Network campaigns with Display opt-in” campaign type?
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
What report can help you identify opportunities to improve your keywords and ads?
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
How are manual extensions different from automatic extensions?
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
Negative keywords can help advertisers better target their ads by:
When someone clicks your ad, the actual amount you’re charged will be:
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:
On the Display Network, your ad is eligible to show on a webpage if your:
What’s one benefit of creating multiple ad groups?
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
When building a keyword list for a Display Network campaign, you should do which of the following:
Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?
What is the Google Network?
Which delivery type shows your ads at an even pace throughout the day?
Your client wants to improve her ad position. What would you recommend?
An advertiser should group their campaigns by:
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
Which client would you advise to use radius targeting?
You can use audience targeting to show your ads to:
How much are you charged for a click on your Google Ads ad?
Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
A conversion is:
Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
What’s one of the main benefits of using ad extensions?
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Why would an advertiser use sitelinks?
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
How are rich media ads different from other ad formats?
What happens as a result of a search campaign consistently meeting its daily budget?
You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
Your ad can show to a potential customer when your targeted language matches:
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
Which of the following items is not a component of Quality Score?
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
Your ad can show on the Search Network when someone searches for terms that are similar to your:
When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Which is a benefit of advertising online with Google Ads?
What bidding strategy should you use to maximize the number of visitors to your website?
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
Which ad extension would you use for an advertiser who has a chain of local restaurants?
You would choose to advertise on the Display Network if you wanted to:
Each campaign in your Google Ads account should have a single:
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
Which targeting option can help you reach people who’ve previously visited your website?
How can you see if people are searching for your client’s services during the early morning and evening hours?
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
You would choose to advertise on the Search Network if you wanted to:
Which client would you advise to advertise on the Search Network?
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Which statistic indicates how often a click has led to a conversion?
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
What happens when a campaign consistently meets its average daily budget?
Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
You can use Keyword Planner to identify:
If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
How are negative keywords different from other keywords?
What’s a benefit of having multiple ads in an ad group?
An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
Higher Quality Scores typically result in:
Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?