Bing Accreditation Exam
- For whom might you create a remarketing list?
- On which page can you check if you r ad is appearing or not and if not, why?
- What bid strategies are currently available for bid optimization? Choose all that apply.
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?
- Each campaign you create will have its own _____.
- What is the first step in getting a bid estimation for keywords?
- Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
- How would you focus on a more specific audience for a given ad group or campaign?
- Which ad extension could help to boost ad performance by including a button with your ad?
- If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
- In Bing Ads, which customer actions are considered conversions? (Select three)
- The Competition tab in Reporting gives you what two functionalities? (Select 2)
- The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What level of data can you export in Microsoft Advertising Editor?
- You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
- Which feature should you use to create a custom filter that shows items with different attributes?
- Which of the following audiences can you define with remarketing lists?
- Which Bing Ads resources should you use to help you optimize your performance?
- What is the main advantage of using dynamic text in your ads?
- Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
- With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
- What is an example of a remarketing exclusion along with remarketing targeting?
- Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
- You can now receive billing alerts and monthly invoices via email. True or false?
- Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
- Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
- In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.
- Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
- How many tags must you place on your site to track multiple campaigns?
- Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
- Which of the following will help you evaluate the effectiveness of your campaigns?
- How do your keyword bids and your daily budget work together?
- Which of the following can you customize in Microsoft Advertising Editor?
- Keywords can be analyzed by what factors?
- In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
- Which UET setting allows you to count each conversion/each user who converted?
- What is an example of layering remarketing with audience exclusions?
- A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?
- A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
- You want to track your search advertising budget and spend. Which report group should you select?
- Tablet investment can be controlled by bid modifiers of: (Select 2)
- You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
- A custom audience is a type of remarketing list. What is NOT required to set this up?
- What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
- If you set a daily budget too low for the traffic generated by your keywords what might happen?
- What is the main benefit of syndication?
- Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
- Microsoft Advertising Intelligence allows you to build multiple types of reports. True or false?
- Which of the following might generate invalid clicks? (Select two)
- Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
- Which Delivery status indicates an ad group that has passed its end date?
- Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?
- What is the billing threshold?
- How many levels of organization are contained within the Hotel Ads structure?
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
- If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
- Which visitor behavior is considered a conversion? (Select two)
- The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)
- In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
- Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
- Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?
- Which Microsoft Advertising functionality policies must advertisers adhere to?
- A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
- As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
- Which of the following might generate invalid clicks? (Select 2)
- With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
- Keyword Planner is a research tool that provides which kinds of insight?
- If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
- Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
- With search advertising, what happens when a customer clicks your ad? (Select 2)
- Which of the following factors could impact the performance and delivery of your ad?
- When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
- LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
- If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
- If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
- Bing Ads Editor allows you to work and make changes offline and online. True or False?
- An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?
- Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
- What are the three categories of attributes for ad customizer feeds?
- How many UET tags must you place on your site to track multiple campaigns?
- Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
- The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
- Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
- The Multiple Changes wizard helps you create which of the following:
- Building remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply.
- You can import existing campaigns from other online search engines, like Google. True or false?
- You should investigate which of the following to uncover the cause of increased click volume (traffic)?
- Microsoft Advertising Editor is the only place to use the use the Go. True or false?
- What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?
- If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
- Which Microsoft Advertising Editor function would you use to create a custom filter?
- Which of the following ideas should you consider implementing when writing your ad
- In-market audiences can be imported from Google Ads campaigns. True or False?
- What are two methods to import a file in Microsoft Advertising Editor? (Select 2)
- You can save time and effort with the Google Merchant Center (GMC) Import if you have _____ up and running.
- Microsoft Advertising Editor allows you to work and make changes online only. True or False?
- With dynamic search ads, you no longer have to do the following: (Select 2)
- The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
- Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
- Automated rules can only be applied at the campaign level. True or false?
- With search advertising, what happens when a customer clicks your ad? (Select two)
- Which type of customer conversion is tracked by Universal Event Tracking (UET)?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
- With Microsoft Advertising, you can export which kinds of campaigns?
- Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
- A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query in order for your ad to display. True or False?
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- Price Extensions are a pay-per-click extension that display your products or services. True or false?
- Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?
- The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: (Question Type 1)
- What happens if your account reaches its credit limit?
- Best practices for using automated rules include the following: (Select 3)
- The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
- The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
- With pay-per-click search advertising, when are you charged?
- For what does Bing Ads charge you?
- What is the key tactic in optimizing your PPC ads?
- Which bid strategies require conversion tracking to be set up? Choose all that apply.
- Which one of the following is not a report in Bing Ads?
- Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- How can you overwrite your offline changes with what you have online?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- How many managing customers can you grant access for on your account? (And likewise remove?) remove?)
- Which of the following ideas should you consider implementing when writing your ad?
- What are two best practices for monitoring performance in Syndication networks? (Select 2)
- Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
- You can now receive billing alerts and monthly invoices via text message. True or false?
- From which tab can you access your online billing statement?
- From where can you export data in Bing Ads Editor?
- Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
- You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
- Which components are not required for a Bing Ads expanded text ad?
- Automated rules can only be applied at the account level. True or false?
- How many managing customers can you grant access for on your account? (And likewise remove?)
- Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
- Where can you review and update credit card information within Microsoft Advertising?
- What option will ensure/increase the chances that your ad is approved?
- Why is it important to choose the right keywords? (Select 2)
- You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
- You can target your ads using which of the four audience variables?
- Which attributes can you use to choose which products you want to include in a product group?
- Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
- Which Sitelink Extensions will help boost ad performance by highlighting products and services?
- You can set default keyword bids at what level?
- You can adjust your bidding so budgets will go toward the best performing devices and ads.
- Which of the following variables can be used to target your ads and keywords? Choose all that apply.
- In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?
- Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
- How do bid adjustments (modifiers) affect the display of your ad?
- Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
- Where might your Microsoft Audience Ads be displayed?
- What are two ways you can take advantage of audience targeting? (Select 2)
- Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
- What are two ways to import a file? (Select two)
- What are the campaign and image limits with Google Import for Audience Campaigns?
- You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
- Which of the following examples of automated rules can you create in your account?
- Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
- Which item is not a possible Campaign Exclusion?
- Which of the following statements describes inline editorial feedback during ad creation?
- You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)
- Keyword Planner is a keyword research tool that provides which kinds of insight?
- It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
- It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?
- Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.
- When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
- On which page can you check if your ad is appearing or not?
- What are tactics to use in improving your PPC campaign performance? Choose all that apply.
- Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
- What needs to happen before you import your custom audiences into Bing Ads for search remarketing?
- A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?
- What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
- An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
- In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
- Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
- Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
- What is the first step to get started using Product Ads?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
- Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
- You want to run your report on a regular basis. Which option gives you this capability?
- A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
- You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
- Where can you select different options depending on whether you have one or multiple accounts?
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- With Microsoft Advertising Editor, you can export what level of data?
- You can find Quality Score data in your Performance Reports and Keywords list. True or false?
- With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
- Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
- The keyword research feature can help you:
- With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
- Which of the following does not affect your ad’s rank?
- An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
- What is a keyword bid?
- Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
- Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
- Which exclusions are permitted at the campaign level to keep your ad from displaying?
- Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
- You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?
- Which is not a part of a product ad?
- Which of the following can you customize in Bing Ads Editor?
- What are the benefits of having an upgraded URL?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?
- If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?
- What is the first step in creating your store in the Bing Merchant Center?
- The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?
- What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
- What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
- An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
- Exclusions you set at the ad group level will be applied to your entire campaign. True or false?
- The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
- A best practice for updating UET tags on your website is:
- If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?
- If you are unable to find your ad in the Bing search results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
- With LinkedIn Profile Targeting, you can target customers based on what criteria?
- The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false?
- Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false?
- If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?
- When implementing conversion tracking, what is the first step?
- When you target by time of day, which time zone does Bing Ads use?
- Microsoft Advertising Editor is the only place to use the use the Google Ads import tool. True or false?
- Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
- You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
- Multiple Ad Groups are allowed in Campaigns.
- Which Bing Ads feature can help you analyze your ad campaign performance?
- Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
- What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
- Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Best practices for using automated rules include the following: (Select 2)
- You want to track your search advertising spend over time. Which report group should you select?
- Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.
- If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Looking at traffic history is one way to improve your bidding strategy. True or false?
- What are two ways to import a file? (Select 2)
- Recent updates to the Microsoft Advertising Editor are the following:
- You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
- You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
- The Microsoft Advertising Editor keyword research feature can help you:
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
- In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
- Price Extensions are ad extensions that display product reviews. True or false?
- From where can you export data in Microsoft Advertising Editor?
- Which of these Scripts options are available to you in Microsoft Advertising?
- You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
- Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
- With Call Extensions you can do the following: (Select 2)
- Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
- You can import existing campaigns from other online search engines. True or false?
- How do incremental bids affect the display of your ad?
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
- The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: (Question Type 2)
- Which of the following aspects of Microsoft Advertising Editor can you customize?
- Why is it important to choose the right keywords? (Select two)
- What are benefits of Syndication? Choose all that apply.
- What are two ways you can advantage of audience targeting? (Select 2)
- Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
- Best practices for using automated bid strategies include the following: (Select 2)
- Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
- Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
- Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?
- How might using Multi-User Access for sign up be useful for your agency or business?
- From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
- With Bing Ads, you can export which kinds of campaigns?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
- For locations to display in Location Extensions, they must be within how many miles of user?