By monitoring ad campaign performance, an advertiser may obtain the information needed to:

✅  The correct answer is:

determine if campaigns are meeting overall marketing and conversion goals

Question:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Solution:

  • compare campaign performance to that of other advertisers
  • create separate Google Ads accounts for low-performing keywords
  • determine if campaigns are meeting overall marketing and conversion goals
  • create duplicate ad groups with identical keywords and different ad variations