An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

✅  The correct answer is:

People located in Switzerland are searching using France-related words, like “hotels in Paris”

Question:

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Solution:

  • People located in France are using Swiss-related words like “hotels in Switzerland”
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • Swiss people are searching on Google for information about Switzerland