You just received low results from an awareness campaign for a local non-profit you manage. You used a wide array of signals to make sure you provided relevant answers across the entire journey. What will you try next time?

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✅  The correct answer is:

Combine fewer signals, so that you reach more people

Question:

You just received low results from an awareness campaign for a local non-profit you manage. You used a wide array of signals to make sure you provided relevant answers across the entire journey. What will you try next time?

Solution:

  • Combine fewer signals, so that you reach more people
  • Completely start over from scratch with a new campaign
  • Combine even more signals, so that you are sure to reach more people
  • Absolutely nothing and let this pass you by as a lesson learned